Case Studies

Please enjoy a selection of some of the copy and content created by ReddSugarBlack for a diverse group of clients.

Click on the client image to view the copy and content ReddSugarBlack created on the clients’ websites.

A.MA Records

A.MA Records is an Italian Jazz label based in Bari. Puglia.  We first became acqainted with the label when we created promotional material and content for Serbian Jazz composer, vocalist and musician Sanja Markovic who subsequently signed for A.MA and released her debut album on the label (see below).  

The label wanted to raise its profile in the UK market and music scene and we planned a strategy to increase radio airplay and awareness through a curation of compilation albums (Inside A.MA) and a remix project (A.MA Reforged) as well as promoting releases from Avishai Daresh, Pippo D’Ambrosio, Soul Hunters and others.

As a consequence Bandcamp sales of vinyl and digital increased across the label’s catalogue and the name A.MA Records is now firmly established in the UK scene.  The three (so far) volumes in the Inside A.MA series have sold well as digital downloads and are now being considered for vinyl releases.

We are very pleased to have an ongoing relationship with the label with more promo and content pending for planned future releases.

Bunn DeBrett Quintet

Possibly our most successful creative collaboration and commission so far with the vinyl of this album all but sold out on Bandcamp and in specialist and prestigious record stores such as Sounds of the Universe and Love Vinyl in London, Rush Hour in Amsterdam and Mr Bongo in Brighton to name but four.

Arranging for band founder, drummer Stephen ‘Bunny’ Bunn, to be interviewed by legendary DJ and Broadcaster Gilles Peterson, and getting airplay on his shows on Worldwide FM and BBC 6 Music was a massive reward for the two stage promo strategy for this album.  As well as creating the promo packs sent out to blogs, magazines and broadcasters we also created the content for the Bandcamp page for the album and wrote the bio and album description.

BBE Music

Being approached by record compiler, writer and DJ Mike Peden to write his biog. notes for the BBE Music blog was a real joy.  Not only because spending time with Mike was fun but also because we got a copy of his album.  The approach we took with this was to stick to a chronological story line which showed readers the musical pathway Mike took to being commissioned to compile his album of Japanese Jazz.  We also had to ensure we worked with the BBE in house style for their website and to dovetail with the biog. of his co-compiler Tony Higgins.

Mike-Peden-J-Jazz-portrait

 

Arema Arega: Singer, Composer & Songwriter

We also take commissions from artists for their online presence including their Bandcamp pages.  Composer, Singer, Songwriter and visual artist Arema Arega needed to tell her story through a concise biography.  We wrote her biog. to show how she and her music are connected.

arema

Totally Wired Radio

Having started a new show on a newly formed station DJ legend Kev Beadle needed a biog. which reflected both the show’s ethos and his personal attitudes to the music he selects.  Being on a station run and owned by the team behind the Acid Jazz record label also meant that any content needed to fit the style and mission of the label and station itself.

Kev

The Warriors of the Dystotheque charity single No Border feat. Howie B

Wow, what a joy it was to work with the creatives behind the WotD music production organisation, their label Pussyfoot Records and the mental health charity Black Minds Matter for this charity release featuring production legend Howie B.  

Once we finished fanboying over this project we put together a press release, biography and promo package for distribution to music press, journalists, radio stations and DJs.  The key here was to get across the awesomeness of the track, the story behind the remote collaborations due to COVID, the charity and its aims and where to purchase.  

Warriors of the Dystotheque Jpeg

 

On The Corner Records

We were approached initially to re-interpret the biography of Capetonian jazz musician and composer Asher Gamedze. In order to create content of a suitable length for the Bandcamp page relevant to his release State of Emergence we ensured that Asher’s voice still came through as well as his words.

A longer version is being used for the promo mail out packages to DJs, journals and radio stations for the release.

Emergence

Sanja Markovic

Now signed to Italian label AMA Records Sanja Markovic’s album Ascension first gained cult status in Europe with airplay on influential radio stations Worldwide FM, Totally Wired Radio, Starpoint Radio, Soul-Power Radio, Radio Nova to name but a few.  

Working with Sanja’s Belgrade based publicist Milena Nikitovic ReddSugarBlack organised and created promo packs for distribution to major influencers in the online underground music scene and wrote an article for the renowned The Return of the Illicit Groove blog.  This created the buzz that preceded the release of Ascension on AMA Records.

ascension cover

Etienne de la Sayette – KOBUGI

Released on MUJU Records we were tasked by composer and musician Etienne de la Sayette to play a major role in the promo and PR of the UK release of the album KOBUGI with the aim of increased radio play and music press and blog attention. 

To date tracks from the album have now been played on a variety of stations including Worldwide FM, Totally Wired Radio, Starpoint Radio, Soul-Power Radio amongst others.  It has been reviewed in a number of music websites including an interview with Etienne on the renowned Truth & Lies blog.

kobugi

 

Afro-Disiac: Radio Station

During the relaunch of the station website Afro-Disiac Radio wanted to build up its advertising.  ReddSugarBlack decided that the best approach was ‘KISS’ (Keep It Simples) and we wrote a direct and to the point page which complemented the visuals and the graphics.  As part of this relaunch the station is now enjoying higher advertising revenues due to increased sales.

avisoLOGO