Case Studies

Please enjoy a selection of the copy and content written by ReddSugarBlack for a diverse group of clients.

Click on the client image to view the copy and content ReddSugarBlack created on the clients’ websites.

 

Mike Peden: Album Compiler

Being approached by record compiler, writer and DJ Mike Peden to write his biog. notes for the BBE Music blog was a real joy.  Not only because spending time with Mike was fun but also because we got a copy of his album.  The approach we took with this was to stick to a chronological story line which showed readers the musical pathway Mike took to being commissioned to compile his album of Japanese Jazz.  We also had to ensure we worked with the BBE in house style for their website and to dovetail with the biog. of his co-compiler Tony Higgins.

Mike-Peden-J-Jazz-portrait

 

Arema Arega: Singer, Composer & Songwriter

We also take commissions from artists for their online presence including their Bandcamp pages.  Composer, Singer, Songwriter and visual artist Arema Arega needed to tell her story through a concise biography.  We wrote her biog. to show how she and her music are connected.

arema

 

Kev Beadle: DJ Legend, Broadcaster & Album Compiler

Having started a new show on a newly formed station DJ legend Kev Beadle needed a biog. which reflected both the show’s ethos and his personal attitudes to the music he selects.  Being on a station run and owned by the team behind the Acid Jazz record label also meant that any content needed to fit the style and mission of the label and station itself.

Kev

 

Afro-Disiac: Radio Station

During the relaunch of the station website Afro-Disiac Radio wanted to build up its advertising.  ReddSugarBlack decided that the best approach was ‘KISS’ (Keep It Simples) and we wrote a direct and to the point page which complemented the visuals and the graphics.  As part of this relaunch the station is now enjoying higher advertising revenues due to increased sales.

avisoLOGO

 

The Lo Key Collective:  DJs, Promoters, Radio Show Producers and Hosts

Creating a regular and interesting body of content is a proven method for attracting website traffic.  Entertainment and music organisation The Lo Key Collective commissioned ReddSugarBlack to write blog posts  for their site.  In this post we  discussed DJing in Mordor.

lO kEY